South Africans are increasingly relying on overdraft facilities and various short-term lending options as high interest rates, persistent inflation and sluggish economic growth steadily erode disposable incomes. The ongoing combination of these pressures is placing a growing burden on households across the country at a time when many families are trying to stretch every rand as far as possible. A stock photograph accompanying the report captures the intensifying concern around rising living costs.
Key Takeaways
- Household debt pressures are escalating: South Africans across all income levels are increasingly relying on overdrafts, personal loans and payday loans as rising living costs outpace stagnant income growth, leaving many with dangerously high debt-service ratios.
- Vulnerable and middle-income earners are hit hardest: Low-income consumers use nearly all their monthly earnings to service debt, while even those earning around R35,000 a month allocate more than three-quarters of their income to repayments, reflecting widespread financial strain.
- Debt counselling is growing and proving effective: Demand for online debt management is surging, and the number of consumers successfully completing debt counselling has risen sharply, with more than R540 million repaid in Q3 2025 alone, highlighting its role as a vital recovery tool.
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Quarterly Debt Review Shows Continued Financial Distress
The most recent quarterly assessment of debt counselling trends suggests that South Africans remain in a prolonged period of financial distress. This evaluation, compiled as part of DebtBusters’ Q3 2025 debt index report, highlights an ongoing rise in the number of individuals seeking structured help to manage their debt obligations. Released on Tuesday, the report provides a broader, data-driven view of how consumers are coping with deepening financial commitments in an uncertain economic climate.
South Africa introduced formal debt counselling in 2007 through the National Credit Act, and the system has since become one of the most robust debt relief mechanisms in the world.
DebtBusters’ analysis indicates that recent reductions in interest rates and petrol prices have offered consumers some small measure of relief, slightly easing the pressure of monthly repayments. Despite this, most households continue to battle ongoing financial challenges, with any reductions proving insufficient to offset years of rising costs. Many consumers are still far from achieving financial stability, and for some, the small gains made from relief measures are quickly swallowed by other increases in living expenses. Analysts often say that small rate cuts can take months to translate into real household improvements, which is why many people feel little immediate change.

Short-Term Loans Filling the Gap Left by Stagnant Income Growth
DebtBusters reports that stagnant wage growth over the last nine years has collided with rising living expenses, creating a widening financial gap for millions of South Africans. As incomes fail to keep pace with rapidly growing costs, increasing numbers of individuals are turning to unsecured credit, personal loans and short-term borrowing to survive the month. Many rely on these loans to cover basic needs such as groceries, utilities and essential transport.
A useful financial tip: experts recommend limiting short-term loans to emergencies only, as compounding interest can cause debt to double in a surprisingly short time.
High Use of Personal Loans and Payday Loans
A large majority of people entering debt counselling are found to be heavily dependent on unsecured lending. The report shows that nearly every applicant has at least one personal loan, and more than half have made use of payday loans. Additionally, many individuals frequently rely on overdraft facilities, revealing how deeply entrenched short-term credit has become as a coping mechanism for financial shortages. Vehicle-related debt is also on the rise and now constitutes a significant portion of new clients’ debt portfolios.
The report spotlights how the lowest-income earners, particularly those taking home R5,000 or less per month, are suffering under extraordinary financial pressure. This group allocates almost all of its monthly income toward servicing debts, leaving little to no margin for essential living costs such as food, utilities and transport. These debt repayment ratios have reached record highs, signalling critical long-term financial vulnerability among the poorest households.
Rapid Growth in Online Debt Management Demand
Demand for online debt management services has surged by nearly half compared with the same quarter last year. This sharp increase indicates that more consumers are seeking accessible, convenient ways to regain control of their finances, turning to digital tools that allow them to explore repayment options and restructuring plans.

Long-Term Decline in Purchasing Power
Other figures in the Q3 2025 report show that the cost of essential goods and services has risen dramatically over the past nine years. Compared to 2016, South Africans now have almost half the purchasing power they once had. Electricity costs have surged by more than one and a half times, while fuel prices remain significantly higher, both contributing to cumulative inflation exceeding fifty percent. In stark contrast, nominal net incomes have barely grown over the same period.
Tip: consumers can offset some rising costs by using prepaid electricity, budgeting apps and loyalty programmes, which often help track consumption and offer small savings.
Rising Debt-Service Ratios Across Income Groups
The report reveals that consumers entering debt counselling are often already dedicating a substantial portion of their net income to repayments. Before seeking help, the average person spent around seventy percent of their take-home pay servicing debt, marking the highest burden recorded since 2017. Those earning around R35,000 per month are under even greater pressure, with more than three-quarters of their income directed toward debts and total obligations reaching nearly twice their net monthly earnings. South Africa’s household debt-to-income ratio is one of the highest among emerging markets, frequently cited as a key risk to long-term economic stability.
High-Income Consumers Also Carrying Heavy Unsecured Debt
The report emphasises that elevated debt levels affect all income groups, not only lower earners. High-income South Africans are also carrying substantial unsecured debt. Overall unsecured debt has grown by nearly a third compared to nine years ago, and although it has dipped slightly since last year, it remains above inflation-adjusted levels. For those earning R35,000 or more per month, unsecured debt has climbed significantly since 2016. With salaries lagging behind rising costs, many higher-earning consumers have been supplementing their income with unsecured credit to maintain household expenses.
A financial tip for higher earners: prioritising high-interest debts such as credit cards and overdrafts first can dramatically reduce total repayment times.

Growing Success in Debt Counselling Completion
Despite the heavy debt burdens described in the report, there is a notable positive outcome. Since 2016, the number of people successfully completing debt counselling has increased more than twelvefold. In the third quarter of 2025 alone, individuals who received clearance certificates collectively repaid over R540 million in debt. This demonstrates the effectiveness of structured debt rehabilitation programmes in helping consumers recover financial stability when followed consistently.Completing debt counselling not only clears existing debt but also improves long-term financial behaviour, as many participants adopt better budgeting habits afterwards.
Conclusion
The latest debt findings paint a picture of a nation grappling with deepening financial pressure, where rising living costs, sluggish income growth and heavy reliance on unsecured credit continue to squeeze households at every income level. While small improvements such as lower interest rates have offered limited relief, the growing dependence on overdrafts and short-term loans shows that many South Africans are still struggling to bridge widening financial gaps. Even so, the strong rise in successful debt counselling completions demonstrates that structured financial support remains a powerful tool for helping consumers regain stability, rebuild their financial health and gradually break free from unsustainable debt cycles.
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